In 2019 I was the PR and marketing specialist for the music band Techno Vikings. Besides a wonderful time with 5 very talented players, I now possess bragging rights that I was once genuinely a band manager.
After seeing the visceral effect their busking performance had on a crowd in my hometown (people were lining up to give them money), I was inspired to help the band (4x saxes, 1x drums) improve their fund-raiser video. The campaign was a success, and they entrusted me to create their entire business strategy and an official website.
VIDEO EDITING
I got hold of the band's video archive, picked their most envigorating cover song and used its beats to edit the trailer. I added stock video clips (LP, sailboat, speaker, sparkles, clapping, ...) and created the sequence of scrolling on the fundraising site.
THE GOAL: introduce the band and each member, showcase the energy and make them appear larger than life.
AUDIO EDITING
I progressively increased volume to the song's main beats and added stock sound effects (LP needle, shouting, jackpot).
VIDEO EDITING
After filming the band's busking sessions I edited the video to one of their cover songs and added texts.
make a fun, dynamic video to showcase the band's genuine "street cred" and positive effect on the crowd as well as connect their brand to the original "Techno Viking".
VIDEO EDITING
I filmed the Techno Vikings during a rehersal of their new song and enhanced the colors to the song's beats. I couldn't help avoid the dance bug and the camera moves to the tune.
make a behind-the-scenes video that looks and feels like the trippy portion of "Everybody wants to be a cat" from the animated movie "The Aristocats" (1970).
AUDIO EDITING
Unedited live audio recording.
BRANDING, BUSINESS CARDS & MERCH
LOGO (NOT USED)
The proposed logo mixes the band's name into an iconic symbol which makes use of both initials.
WEBSITE
